About

I'm Roslyn, a brand strategist and designer. I help businesses create visually compelling brand identities and experiences that are both cohesive and strategic. With over years of experience, I've worked with startups and international companies alike, designing logos, visual systems, marketing materials, and digital experiences that make an impact. I focus on turning complex concepts into clear, memorable designs that elevate brands and drive growth, blending creativity with strategic thinking to ensure every visual decision serves a purpose.

Brand Strategy

Clear purpose and positioning give your business a competitive edge, ensuring every decision strengthens your brand—without it, growth and recognition are left to chance.

  • Brand Audits
  • Competitive Analysis
  • Brand Guidelines

Marketing

Well-planned campaigns engage your audience and drive measurable results, helping you stand out in a crowded market—without them, your message risks getting lost.

  • Campaign Planning
  • Social Graphics
  • Email Templates

Graphic Design

Polished, cohesive visuals build trust and make your brand memorable across all touchpoints—without them, even great ideas can feel amateur or forgettable.

  • Logo Design & Visual Identity
  • Promotional Materials
  • Website & Landing Pages

Portfolio

Solace Power

Reimagined the Solace Power brand with a clean, focused visual system that replaced clutter with clarity. The refresh created a more confident and consistent experience across every brand touchpoint, enabling the sales & leadership teams in high-stakes discussions.

Mysa Smart Thermostats

Played a key role in building the Mysa brand as it grew from an early-stage startup into an international consumer tech company. Supported six product launches in both B2C and B2B markets in North America, and Europe, and Australia.

FabStay Accommodations

Created a professional brand identity for a new Airbnb-based hosting business. The clear positioning supported rapid growth and ultimately contributed to an acquisition in 2022.

The Makers Crate Co.

Developed an elegant, premium brand identity for an artisanal gift crate company. The final system was designed to reflect the care, craftsmanship, and quality behind every product.

Amanda Maynard

Designed a vibrant personal brand that reflects Amanda's bold energy and dynamic personality. The visual language naturally extended into The TeaVolution Network, influencing its overall look and feel.

Get in touch

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