Brand Strategy
Crafting an image of how you want your brand to be perceived and remembered – it's all about making sure your story resonates with the right audience.
I'm a seasoned marketer with a strong passion for brand building, marketing, and design. I’m driven by a deep fascination with consumer behaviour and psychology, leading me to consistently seek innovative strategies. I excel in collaborative environments, where I work effectively with others to achieve impactful results. Committed to elevating quality and standards, I put my heart into projects, striving to exceed expectations.
Crafting an image of how you want your brand to be perceived and remembered – it's all about making sure your story resonates with the right audience.
Giving your brand a face and personality, making sure it's consistent and memorable everywhere – from logos to colors, it's the visual magic that sets you apart.
Spreading the word about your business, product or service – whether it's through social media, emails, or other creative ways, making sure people know what you're all about.
Adding that visual wow factor to everything – from websites to posters, making sure your brand looks good and communicates your message effectively.
In DAM platforms like Brandfolder.
I've worked with over the years.
In Marketing Sales Campaigns.
In Branding & Marketing.
I've had an amazing opportunity to dedicate nearly 6 years to building Mysa's brand in both B2C and B2B markets. We took Mysa from a startup with no products to a global consumer tech company, with 6 product launches and selling hundreds of thousands of products throughout North America, Europe and Australia.
Emilie consulted with me to create a logo and brand identity for her new startup Airbnb based hosting business. She grew her business quickly once establishing a professional image and positioning herself as a leader in the tourism industry. This led to an acquisition in 2022.
Dave was looking to create an elegant and high end brand for his artisanal gift crate company. We crafted an identity that reflects the quality and workmanship in the products and crates.
Amanda's fun, dynamic energy can be seen in the bright and vibrant colours of her personal brand which happens to also influence the look and feel of her group, The TeaVolution Network.